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THE RADD

THE RESEARCH AND DEVELOPMENT DISTRICT

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​Soon to be a new office, lab, and retail space, The Research and Development District (The RaDD) represents the largest urban commercial waterfront site along California’s Pacific Coast.

The name “RaDD” is a play on words with the urban expression “RAD = cool”. The visual identity is developed to feature the versatility of the place, blending different elements of the science, military, and urban culture: the α (Alpha), a symbol used on science and leadership, the American Flag, used as grid to represent San Diego as a Gateway to the United States, the Morse Code as a nod to the American Naval Roots, and the Urban Lifestyle to highlight the RaDD’s location as the “it” destination.

Services provided: 

  • Branding
  • Visual and Verbal Identity
  • Copywriting
  • Art Direction
  • Naming
  • Custom UI/UX Design
  • Signage and Wayfinding
  • Collaterals Design
  • Editorial Design
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