Fuente Real is inspired by the story of Amelia, a botany scholar who traveled to the New World to advise her husband on the sugar cane trade. She was mesmerized by the beauty of the plants she encountered and brought back exotic palm trees which came to symbolize success and fortune from the discovery of the Americas.
We brought the visual identity to life through storytelling designed to connect with the building’s roots and its remarkable settings. Guests can experience this nostalgia while enjoying the property's stylish design and the comforts of modern hospitality.
Together with the interior design team at Pardo, we created a brand identity for this stunning property. The concept behind the Fuente Real logo is simple, connecting the elements of the Palm + Fountain.