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Why You Need to Invest in Branding

Workshop Built
Nov 11, 2020 12:36:49 PM

Why You Need to Invest in Branding

When it comes to having your business stand out, it’s all about branding. This is where many commercial real estate companies turn a blind eye, and it’s costing them in missed opportunities.  Without branding, your company blends into the gray of every other company out there. Why should someone invest in you when you haven’t invested in yourself? You need to lead by example, and here’s why.

You Need a Stand-Out Website

In 2020 if you don’t have a powerful online presence for your business, I hate to break it to you but you’re doing it wrong. I know it can be intimidating and overwhelming to get your company set up with a website, blog, and social media handles, but if you want to succeed these are necessary tools. That’s how you need to be looking at them, as tools. Because that’s what they are.

How do you expect people to be able to look you up, check your validity, address, contact information, services, and the true gold of any business - customer reviews? Yes, you undoubtedly need a website to increase profit. There are many user-friendly site creating hosts out there to choose from such as:

  • Wix
  • SquareSpace
  • Weebly
  • WordPress
  • and more!

Many of these sites offer free start-up packages with free themes to customize or free trials of more professional packages. Building and maintaining a website has never been easier, there’s no excuse not to have one for your business.

Why Branding Matters

Having a website and online presence is not enough, it’s only the beginning. From there you need to establish a clear and consistent brand and maintain it. Proper branding allows you to make a memorable impression on potential and existing clients. It is a way to distinguish yourself from competitors and make it clear upfront what you’re about and what you offer.

At Workshop Built, we help your company get noticed through a customized competitive edge. Branding adds value to your company that you will see returned in equity. Branding also allows you to attract your ideal client. When you have a clear brand, people can pre-determine whether or not they want to work with you and why. It’s the power of drawing in clients and making sales before communicating.

Branding can help to:

  • Establish credibility
  • Build an emotional connection with your audience
  • Show consistency and loyalty
  • Encourage your audience with CTA’s (call-to-actions)
  • Build trust
  • Show what sets you apart from competitors

Return on Investment

When you brand your business, you are making the intention to stand out and attract the clients you most desire to work with. This is an investment and when done right, will increase your revenue. While some people may be deterred from the cost of investing in a branding company upfront, you need to consider the potential ROI (return on investment) you will profit from when you do.

Proper branding will open up new and sustainable revenue channels. Research has shown that brands with consistently strong brands can “increase revenue by up to 23%,” according to this study done by Small Biz Genius. When you consider creating and establishing a brand for your company, you need professional help to get it executed and maximize both profit and time. Let our branding experts assist you and help your commercial real estate company stand out and accelerate your success.

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