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Get Growing: How Workshop’s Four Pillars Will Jumpstart Your Business

Robert Laplante
Dec 5, 2018 3:11:00 PM

We take business growth seriously. As a growth agency, we know exactly where to focus in order to help achieve your business goals. Here’s how we do it.

Pillar #1: Systems

Ever heard the quote, ‘you can’t fix what you can’t measure’? Well, it’s true. We help companies nail this fundamental piece right away because it sets the table for tracking and measuring the entire business. Workshop is a HubSpot Certified Agency so we can expertly strategize, design, setup and train your team on a ‘growth stack,’ a system that simplifies and streamlines your business and lets you easily see everything in one spot. A growth stack powered by HubSpot is reasonably priced, infinitely expandable and, dare I say, fun to use.

Once your business is running on its Growth Stack, things become organized, focused and manageable. And we can finally see all this so-called ‘data’ that exists within the company. There is now an opportunity to measure and grow.

Pillar #2: Branding

Branding is more important than ever. Why? Because we live in a digital world where customers are looking for solutions to their needs. How do you fare on that journey? How impressive is your identity? Can customers understand what your brand stands for and why it exists?

You have a small window to make an impression and communicate these things through your brand. Our team can help define your brand architecture and develop your identity with a detailed process that gets it right. A great brand makes everything else easier.

Pillar #3: Marketing

There may be a million tactics that exist within marketing. Should you email? Buy ads on Instagram? Do you really need a Twitter account? The list goes on. The answers to these and so many other questions are found by creating a rock-solid strategy to reach your ideal customers. We start this by developing your Buyer Personas - a method of profiling the different types or groups of customers you have or may want to have. Done right, Buyer Personas enable you to better understand how your target customers behave and where you have an opportunity to engage them. Then we create campaigns using, you guessed it, tactics! The name of the game here is test, measure, optimize. Marketing - and marketing in a digital world - is an optimization game. We figure out the things that work and expand from there.

Pillar #4: Sales

Finally! This is what we’re all here for, right?

Selling is the lifeblood of any business, so while it probably feels like it should be addressed first, the reality is selling becomes easier when you create Systems to track and manage it, develop your Brand to the point where customers ‘get’ what you do and why they should buy from you. Marketing can then build, track and measure campaigns off of that and, voila!, you now have qualified leads flowing to Sales, whether that’s your e-commerce platform, a sales team or both.

Selling successfully in the age of the internet requires the right tools, the right support and the right mindset. Workshop delivers this with HubSpot’s sales enablement tools, and the support comes from the aforementioned brand and marketing. We build a sales process and mindset that is responsive to the reality of how customers are buying today. Our approach not only helps define all of this, but we also train and coach your teams to make sure they are getting the most value possible.

As your Growth Agency, Workshop will help create and execute your very own growth program, tailored with a clear strategy and using this four pillar program. Now, let’s grow!
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